Good leads draw you in

I just finished reading a story on the Web by Lori Wolter.
So, Lori, you are my first blog post.
The story is definitely worth a look. Putting a Face on Food is well-written and very interesting. But it's the lead that I want to draw your attention to.
"The Fleishman family know where their food comes from."
It grabbed my attention, and it drew me right in. The second paragraph didn't waste any of my time, and it let me know quickly what this story was all about.
One more thing ... I loved the closeup of the tomato ....right under the headline.
Loved it. Loved it. Loved it.